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Gary extolls virtues of social media ROI
Paraphrased summary: Given the economy, Radio, Magazines, Newspaper, TV still require massive amounts of advertising dollars to reach mass audiences but can’t actually measure ROI. Companies would be...
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Tom Fishburne on Sponsored Posts
Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it,...
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